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©2024 BJHA
Brynn Goggins
Researcher: Michelange Senat
Designer: Kira Karafotas
Smart Rose’s Innovative Health Approach
Preventative care has become secondary to acute treatment in the U.S. healthcare system. As of 2021, approximately 90% of healthcare expenditures in the U.S. are directed toward treating acute diseases or injuries rather than preventing them.1 However, modern digital health platforms promise to empower patients to be proactive in their health journey and transform care delivery through continuous personalized data-driven insights. Mobile health (mHealth) technologies in particular directly connect individuals to their health data, encouraging patients to take an active part in managing their health journey.2
Emerging as a mHealth startup, Smart Rose is taking an innovative approach to increase access to preventative care management. Founded in 2023 by Rutgers University graduates Akshaj Tyagi and Johnny Vishnevskiy, the company’s goal is to develop the most effective longevity and wellness system available–a system that empowers people to take control of their health to maximize their lifespan and healthspan. By empowering individuals to manage their wellness proactively, Smart Rose CEO Akshaj Tyagi aims to "build the first generation that avoids illness through sustainable healthy habits."
The key to their approach is smart sensors and personalized “Smart Programs.” Under the Smart Rose basic bundle, users are provided a suite of smart sensors, including a ring, waist circumference device, blood pressure monitor, chest ECG strap, and weight scale. The Smart Rose app continuously collects and analyzes data from the various sensors. Using advanced algorithms, it identifies trends and patterns in users’ physiology, activity, sleep, and other lifestyle factors to provide a simple, easy-to-understand "Body Age" score. This metric reflects how users’ bodies age based on their physiology and lifestyle factors, providing a clear, concrete way to understand how their body performs compared to their chronological age.
Under Smart Rose’s pro program, users get access to “Smart Programs.” Given the trends observed by the aforementioned algorithm, the app’s built-in AI assistant “Rose” asks the users a set of personal qualitative questions. By combining this qualitative feedback with users’ day-to-day health data, the app generates a customized wellness program tailored to the individual's specific needs and goals. Irrespective of one’s subscription, Smart Rose never has direct access to users' health data, which remains securely stored on each individual's device. This restriction helps maintain users' privacy while still providing personalized guidance.
What sets Smart Rose apart is its intelligent, adaptive coaching style that goes beyond providing generic health advice. They take into account the user's unique biology, habits, and health status to prescribe a precise regimen of activities, behaviors, and lifestyle changes. For example, the program might recommend a specific daily step count, frequency of cardiovascular exercise, and adjustments to sleep and diet–all calibrated to the individual's current "Body Age" and designed to gradually reduce that number over time. The app does not simply provide a plan and leave the user to their own devices; it actively monitors progress and provides regular feedback, adjusting the program as needed to ensure the user stays on track. Conversely, if the user is exceeding their targets, the app will introduce new, more challenging goals to drive continuous improvement. The result is a solution that does not just track metrics but helps users make sustainable, substantial changes to their health and lifestyle.
Smart Rose’s launch comes at a critical time as the COVID-19 pandemic has underscored both the importance of preventative healthcare and the limitations of the current system. By making holistic wellness management more convenient and affordable through their innovative technology platform and services, Smart Rose seeks to empower individuals to proactively care for their health and develop long-lasting healthy behaviors. Their model could help address public health priorities like reducing rates of chronic diseases, while also advancing health equity across communities.
After piloting their services, Smart Rose has fully launched this summer with an affordable subscription model.3 They aspire to make personalized health and wellness management more accessible and affordable than alternatives like the Apple Watch or Aura Ring. Despite significant market competition, particularly in the wearable ring sector, Smart Rose aims to carve out a niche with its focus on longevity and comprehensive wellness.
As Smart Rose expands its capabilities, it plans to scale its offerings to encompass additional areas of preventative healthcare management. For example, they hope to incorporate services like DNA analysis and glucose monitoring to provide more comprehensive insights into metabolic health, genetic predisposition to disease, and more complex risk assessments.
As of August 2024, Smart Rose’s level of early adoption indicates room for growth and an opportunity to optimize their market strategy. By combining advanced sensors, evidence-based supplements, and personalized AI-driven insights, Smart Rose aspires to be a leader in the consumer health technology sector. Their mission is ambitious yet clear: help people live longer by preventing diseases through proactive health management.1.
2 Wang, H., Ho, A. F., Wiener, R. C., & Sambamoorthi, U. (2021). The Association of Mobile Health Applications with Self-Management Behaviors among Adults with Chronic Conditions in the United States. International journal of environmental research and public health, 18(19), 10351. https://doi.org/10.3390/ijerph181910351
3 Tyagi, A. (2024). Smart Rose. https://www.smart-rose.com/